Lucy Joerin - The Prime property coach

Lucy Joerin - The Prime property coachLucy Joerin - The Prime property coachLucy Joerin - The Prime property coach

Lucy Joerin - The Prime property coach

Lucy Joerin - The Prime property coachLucy Joerin - The Prime property coachLucy Joerin - The Prime property coach
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You belong in prime property. Let's make sure you flourish there.

You belong in prime property. Let's make sure you flourish there.You belong in prime property. Let's make sure you flourish there.You belong in prime property. Let's make sure you flourish there.

Coaching for ambitious women in estate agency ready to move or scale into prime property.

If this sounds familiar, read on...


You're good at what you do.  You're ready for more.


You've been in estate agency long enough to know your market inside out.  You understand property.  You can read a client, handle a negotiation and close a deal.


But the prime property market feels like a different world.  And something - you're not always sure what - keeps getting in the way.


Maybe you watch prime instructions go to other agents and quietly wonder: why not me?  Maybe you've been on a valuation at a property worth more than you've ever handled and felt that voice start up in your head: "Who do you think you are?"


Maybe you're already in the luxury market, but you're doing £60k, £80k and you can see £200k from where you're standing.  You just can't quite get there.


That voice is not telling you the truth.  And the gap is not as wide as it feels.

The Prime Property Coach

this is for you if...

  • You are working in estate agency and know the prime market is where you belong, but something is holding you back
  • You've tried to break into prime property but keep hitting the same ceiling
  • You're already in prime property and ready to scale to multi-six figures and build a team
  • You want to work with fewer, better clients and earn significantly more in the process
  • You're ready to invest in yourself and build a business that reflects your true ambition

This is not for women who are looking for a 'quick fix'.  This is for women who are ready to do the work.

Two programmes. One destination: The prime property market

Whether you are moving into luxury property for the first time or scaling a business you are already building, there is a programme designed precisely for where you are.

Book a FREE 20 minute strategy call

THE ONLY COACHING PROGRAMME DESIGNED EXCLUSIVELY FOR WOMEN IN ESTATE AGENCY

this is Coaching created for women just like you...

When I looked for support to help me grow my career and income - without sacrificing my sanity or my values - I couldn't find a single coach in the industry who truly understood what it was like to be a woman in this space.  So I  became the coach I needed back then - and now I'm here for you.


I became a coach because I believe women in estate agency deserve more—more confidence, more visibility, and more income. I’ve been where you are, and now I’m here to help you rise with mindset, strategy, and support made just for you.

Ready to take the first step?

If you’re ready to grow your business with more confidence, clarity, and ease, but you're not quite sure where to start, then find out more about my coaching programmes and book your FREE 20 minute strategy call. 

Book a FREE Strategy Call

This is coaching for women who are ready to step into their power and lead differently.

My coaching programmes willl help you:


  • Sell with confidence and integrity - no sleazy tactics, just results
  • Lead your team powerfully and authentically, without burnout
  • Command higher fees and step into your full worth
  • Raise your visibility in your market and the wider industry
  • Build unshakable self-esteem so you feel unstoppable
  • Map out your ideal income and lifestyle goals - and actually reach them
  • Harness your feminine energy to stand out from all the bro-marketing noise
  • And most importantly - create a business that supports your life, not one that consumes it


This isn't surface-level mindset fluff or cookie-cutter sales scripts.  This is deep, transformative coaching - tailored to you and the career you want to build.


And I'll lovingly hold you accountable every step of the way.


It's time to stop shrinking yourself to fit into this industry.

Let's build the career - and life - you deserve.

"I created this mentorship programme because women in estate agency deserve more—more confidence, more visibility, and more income.  I've been where you are, and now I'm here to help you rise with mindset, strategy, and support made just for you."

Mindset First

AuthenticALLY YOU

BUILD YOUR INNER FOUNDATION

Before strategy, we go inward.  Together, we uncover and dissolve limiting beliefs, imposter syndrome, and the self-doubt that's been keeping you stuck.  You'll rebuild your confidence from the inside out and begin to see yourself as the elite performer you already are.


  • Self worth & confidence
  • Clarity of vision
  • Mindset rewiring

AuthenticALLY YOU

AuthenticALLY YOU

ALIGN WITH YOUR VALUES

Once your mindset is solid, we design a clear, aligned business roadmap that supports both your income and lifestyle goals.  You'll define your niche, messaging and marketing in a way that feels natural, not forced.


  • Business goals
  • Income clarity
  • Feminine sales flow

No-Sleaze Sales

MASTER NON-BRO MARKETING

No pushy tactics here.  I'll help you sell in a way that feels genuine and emotionally intelligent.  You'll learn how to build trust, lead powerful sales conversations and convert without compromising your values.


  • Integrity-led sales
  • Nurturing buyers
  • Confident conversion

Raise your profile

Raise your profile

BE SEEN AS THE EXPERT

It's time to stop hiding.  You'll learn how to raise your visibility, position yourself as a local authority, and create a standout personal brand that clients are drawn to.


  • Personal branding
  • Visibility strategy
  • Social media confidence

Own your value

Raise your profile

PRO negotiation

CHARGE HIGHER FEES WITH CONFIDENCE

We'll work on your pricing mindset and sales language so you can command the fees you truly deserve - without flinching.  You'll finally stop over-delivering and under-charging.


  • Value articulation
  • Premium positioning
  • High fee confidence

PRO negotiation

Raise your profile

PRO negotiation

LEAD WITH CERTAINTY

Become a calm, clear and confident negotiator who gets results without needing to be the loudest voice in the room.  You'll learn how to own the room, close with elegance and advocate powerfully for your clients.


  • Negotiation tools
  • Language of leadership
  • Assertiveness

what my clients say

My Background

Before founding Stowhill Estates, I built a career in public relations — learning how to position, persuade and communicate at the highest level. When I moved into property, I brought those skills with me and applied them to the prime property market.


Stowhill Estates became one of Oxfordshire's most respected boutique agencies, specialising in high-value homes across. the south of England. Along the way I developed the direct mail strategies, valuation techniques and client relationship systems that have generated over £1 million in agency fees — and co-authored The Elite Agent Handbook, a practical guide for agents who want to build careers they are genuinely proud of.


But the achievement I am most proud of has nothing to do with properties or fees. It is the franchise partner agents I have mentored — women who came to the prime property market with no luxury experience and, within six months, were commanding fees of £20,000 and above. That is not luck. That is what the right coaching, the right strategy and the right belief in yourself can produce.


The women I work with are talented, driven and more than capable. What they needed was someone who understood this industry from the inside — who had sat in those rooms, won those instructions and built that business — and who could show them, specifically and practically, how to do the same.


That is what I do. And that is why I built these programmes exclusively for women in estate agency.

Contact Me

Get in touch with me

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Lucy Joerin Coaching

07789 485372 / lucy@lucyjoerincoaching.com

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Get Your Copy of The Elite Agent Handbook

GET YOUR FREE COPY OF THE ELITE AGENT HANDBOOK

Most estate agents are working harder than they should for less than they deserve. Long hours, undervalued fees, a business that never quite feels under control — it is an exhausting place to be. And it is entirely avoidable.


The Elite Agent Handbook is the book Michael and I wrote because we wanted to give agents a practical, honest guide to building a career at the luxury end of the market — without burning out in the process.


Inside, we share the exact systems, strategies and mindset shifts that took us from the corporate world to selling some of the UK's most beautiful, high-value homes. It is not theory. It is what we did, what we learned and what we would tell every ambitious agent who is ready to play a bigger game.

Enter your name and email below and I will send your free PDF copy straight to your inbox.

Send my my FREE Copy of The Elite Agent Handbook
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07789 485372

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